W H Y T H I S M A T T E R S
Every dollar that has real impact for the next generation.
We do not ask for donations and hope for the best. Every contribution maps to something real and specific. Use the calculator to see exactly what your gift does.
One student's book and lesson notes, theirs to keep for life.
$6
Just Press Play for one classroom for a full year. Teacher-facilitated, no Dale visit needed. Add $6 per student for complete materials.
$279
Just Press Play for an entire school, every teacher, every class, the whole building for a full year. Add $6 per student for materials.
$499
Dale Alexander live at the school, one 54-minute keynote — plus Just Press Play free for Year 1. Add $6 per student for materials.
$1k
Be the Reason a Student Makes the ONE DECISION
That Changes Everything
Sponsor classrooms, schools, or entire districts. Cover the cost of books, curriculum and live talks, and give young adults the financial wisdom and motivation that follows them for life.
Used by teachers wordwide
350,000+ students impacted
★★★★★ 4.9/5 teacher rating
W H Y T H I S M A T T E R S
The Gap Is Real.
You Can Close It.
Schools want to teach financial literacy. Teachers want to inspire. Students are ready to be sparked. The only thing missing is the resource — and you can provide it.
70% of Americans live paycheck to paycheck
They didn't learn this in school. Your sponsorship changes that for the next generation.
Lasting brand association with impact
Your organization's name lives inside a book that shapes a young adult's financial trajectory.
Students need motivation, not just facts
“The Talk” (about money) creates the "want to" that makes financial education actually stick.
Authentic community investment
Not advertising. Genuine partnership with schools and communities who will remember your support.
"The student who understands 'Make 70 Your 100' doesn't just save money. They start seeking out information about investing, compound interest, and wealth building. That's the spark."
— Dale Alexander, CFP, Author, Speaker
This program addresses a critical gap where most schools provide virtually no practical money management education. Sponsors make free access possible for schools that couldn't otherwise afford it.
Watch What Happens When Teachers and Students "Get It"
Hear from students and teachers from the states to across the globe about the impact “The Talk” has made.
11 Lessons. 61 Topics. One Life-Changing Decision.
The program opens with a Facilitator Welcome Video to get you ready, then a Main Presentation that sets the stage — followed by 10 Chapter Reviews that walk students through every concept in the book.
- A message from Dale — just for you, the facilitator
- How to use this program for maximum student impact
- What to expect from each lesson and how to guide the conversation
- Tips for setting the right tone before students watch a single minute
- Dale's full keynote-style presentation — the one that changes how students see money
- Introduces the core "Make 70 Your 100" principle and why it matters from the very first paycheck
- Sets the foundation for every chapter review that follows
- Designed to spark curiosity, not lecture — students leave wanting to know more
- Challenge common money myths students pick up from social media and pop culture
- What it actually means to be financially smart vs. financially fooled
- The difference between looking wealthy and building wealth
- Sets the tone for honest, eye-opening money conversations
- Introduces the "Make 70 Your 100" principle — live on 70%, save 20%, give 10%
- Why the first real paycheck decision determines decades of financial outcomes
- Simple math with a lifetime of impact
- The moment students realize one choice can change everything
- The math behind "Make 70 Your 100" — shown in plain language
- A Saving and Giving Story that makes the principle real and relatable
- Students begin to see $100,000+ in long-term impact from small, consistent choices
- Discussion: what would you do with an extra $1M over your lifetime?
- The giving 10% principle — and why it's not what students expect
- How generosity rewires your relationship with money
- Real examples of people who give more and somehow have more
- Abundance vs. scarcity thinking — and which one builds wealth
- The Yo-Yo Effect — why most people keep repeating the same financial mistakes
- Understanding The Boring Zone, where real wealth is quietly built
- Why instant gratification is the enemy of long-term financial freedom
- How to recognize self-sabotage before it costs you everything
- Where the 20% savings actually goes — broken down simply
- Emergency funds, retirement accounts, and investment basics
- Why starting at your first job matters more than starting later with more
- Making the 20% automatic so willpower never has to be part of the equation
- Demystifying investing for young adults who've only heard scary headlines
- Why NOT investing is actually the bigger risk
- Index funds, time in the market, and why starting young changes everything
- Simple frameworks for thinking about risk at different life stages
- Meet "Young and Smart" vs. "Young and Dumb" — compound interest illustrated through story
- Why time and consistency beat income every single time
- The Future Boss mindset — thinking 30 years ahead while living fully today
- Students see their own compound interest potential in real numbers
- Compound interest — the concept Einstein reportedly called the 8th wonder of the world
- Visual breakdowns that make exponential growth click for every type of learner
- Debt compounding vs. investment compounding — two sides of the same force
- Why this single concept, understood early, is worth more than any raise
- Bringing it all together — students picture their own financial future with these principles in place
- Accountability partner exercise: commit to the decision out loud
- The moment "Make 70 Your 100" stops being a concept and becomes a commitment
- Students leave with HOPE — and a clear, simple plan to act on it
TRULY TURNKEY FOR TEACHERS, PARENTS, AND ORGANIZATIONS
Built for Self-Facilitation
5-Minute Total Prep
Everything is pre-built. You just press play and guide the conversation. No lesson planning required.
No Expertise Required
Dale does the teaching. You facilitate. Your students (and you) get world-class financial motivation from day one.
Books for Every Student
Deep discounts bring "The Talk About Money" into every student's hands — sometimes at $0 via sponsorship.
Built-in Peer Connection
Structured discussions that deepen engagement and make concepts stick beyond the classroom.
Complete Teaching Guide
Every video comes with lesson notes, discussion prompts, and a chapter review — nothing left out.
Zero Student Disengagement
This is the spark that makes students want to learn about money. Watch the glazed eyes disappear.
THE REAL INVESTMENT
This is Where Financially Literate Leaders Begin
11
class periods that
change the trajectory
$0
often the cost to your school
through Pay It Forward sponsors
$5M+
potential lifetime difference
per student
S P O N S O R S H I P T I E R S
Choose Your Level of Impact
Every tier funds something real and specific. Every sponsor receives an official 501(c)(3) donation receipt and a personalized impact letter showing exactly how many students their gift reached.
Classroom Champion
JPP single-class license — full year- Add $6/student for books + lesson notes
- Named in program materials
- Listed on thetalkaboutmoney.com
- 501(c)(3) donation receipt
- Personalized impact letter
School Champion
- JPP whole-school license — full year
- Every teacher. Every class. One license.
- Add $6/student for books + lesson notes
- Logo in digital program kit
- Recognition at sponsored events
- 501(c)(3) receipt + impact letter
Dale's Visit Champion
- Dale live — one 54-min keynote
- JPP whole-school access free Year 1
- Add $6/student for books + lesson notes
- Verbal recognition when Dale is introduced
- Logo in event materials
- 501(c)(3) receipt + impact letter
District Partner
- JPP access across all district schools
- Add $6/student for books + lesson notes
- Logo on all district program materials
- Verbal recognition at Dale's events
- Annual impact report — every dollar tracked
- 501(c)(3) receipt + impact letter
Statewide Champion
- Full statewide JPP access — all schools
- Your logo printed on the book itself
- Dale-approved custom inscription — every copy
- Joint public announcement
- Named legacy partnership recognition
- 501(c)(3) receipt + impact letter
C O M M O N Q U E S T I O N S
We Thought You Might Ask
We get a lot of the same questions. Here are honest answers to the ones that matter most before you decide to give.
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"The Talk" (about money), including the Just Press Play curriculum and all associated programs, is part of our registered 501(c)(3) nonprofit organization. All contributions are fully tax-deductible to the fullest extent permitted by law. Every donor receives an official IRS-compliant donation receipt along with a personalized impact letter documenting the students their gift reached.
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Every complete student experience has two parts: program access and student materials. Program access is the Just Press Play curriculum license ($279 for one class, $499 for a whole school) or Dale's live keynote ($1,000). Student materials are the physical book and lesson notes at $6 per student. A sponsor can fund one, the other, or both, and we always tell them exactly what is covered.
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Absolutely. You can nominate a specific school, teacher, or district, or let us match you with a school in need that is ready to run the program immediately. Either way, we handle all the logistics and keep you informed at every step.
READY TO BEGIN?
Ignite the Spark That Lasts a Lifetime
Instant access. Books ship within 3 days. Your students will never look at money the same way again.
"One conversation at the right time changes everything." — Dale Alexander