America Doesn’t Have a Financial Literacy Problem, it has a First Paycheck Problem.

There's a narrow window, right before the first real job, before the habits form, where one conversation changes everything. Your sponsorship puts that conversation in front of students who would never have it otherwise.

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See the 61 life-changing money topics we teach kids that you sponsor!

350K+

students already impacted nationwide

$5M+

potential lifetime financial difference per student

2M+

people reached worldwide

$6

average cost to put a book in one student's hands

0

students without The Talk due to sponsorships

350K+

students already impacted nationwide

$5M+

potential lifetime financial difference per student

2M+

people reached worldwide

$6

average cost to put a book in one student's hands

0

students without The Talk due to sponsorships

Most Young AdultsGet Their First PaycheckWith No Plan For It. Help Us Change That.

Most young adults have never had a single real conversation about what to do with money before they earn it. Nobody sat them down. Nobody walked them through it. So when that first paycheck arrives, they spend it. And the next one. By the time the pattern is clear, the pattern is set. Not because they're irresponsible. Because nobody told them. Three paychecks. That's the whole window.

"The first paycheck a young adult receives is the most powerful money they will ever hold, not because it is the largest, but because it is the first."

— Dale Alexander, CFP® · "The Talk" (about money)

WHO BRINGS THIS MESSAGE

A CFP® Who Has Been Living This for 30 Years

Certified Financial Planner® (CFP®) CLU · ChFC Board · John Maxwell Foundation Fox & Friends · Fox Business · ABC

Dale Alexander has spent over 30 years in financial services. He has seen what happens to people who get this right early, and what happens to the much larger group who doesn't. That's why he wrote the book, built the curriculum, and started showing up in schools.

This is not a product he's selling. The speaking and giving work is part of the 10% principle he teaches, what he calls the giving bucket of his own life. The program exists because the conversation needs to happen before the first paycheck. Not after.

The Core Principle Dale Teaches

Make 70 Your 100.®

They have no standard of living yet. Whatever number they accept as their standard, that becomes their reality. Your sponsorship makes sure the conversation happens first.

70%

Live On

20%

Save & Invest

10%

Give Away

Watch What Happens When Teachers and Students "Get It"

Hear from students and teachers from the states to across the globe about the impact “The Talk” has made.

  • Basil C.

    12th Grader

    ⭐⭐⭐⭐⭐

    "That is the most productive thing I have ever seen/heard at school."

  • Austin T.

    Principal in Tampa, FL.

    ⭐⭐⭐⭐⭐

    “Thank you so much for speaking with our student body and staff. The feedback | received from the adults were, ‘I wish someone had shared this with me when | was young’ and ‘wonderful presentation for our student body.’ In talking with students, what came up over and over was ‘70 is my 100’ and ‘My first three paychecks are everything in establishing the principle of living below my means.’ Overall, what a blessing for our community.”

  • Mark C.

    “The most concise financial education possible.”

    ⭐⭐⭐⭐⭐

    ”I have been in financial services for 25 years. | am a Certified Financial Planner, Chartered Financial Analyst, and also hold four other designations and various securities licenses. Simply put, I should be educated enough to teach my own kids about finance. Instead, | just gave them this book. There is no possible way | could do this good of a job teaching my own kids what they really need to know without all the stuff they don’t really need to know.”

  • Casey R.

    Best personal finance book ever!

    ⭐⭐⭐⭐⭐

    ”Absolutely the best book I've ever read on personal finances. | read this myself before | gave it to my newly graduated daughter. Then I ordered 10 more copies to give out to others. A quick read but it has lasting motivation and instruction! Make 70 your 100.....genius! | wish | would have read this 25 years ago! The best and most life changing graduation present you could give any graduate.”

  • Tyler H.

    “Life changing for young adults.”

    ⭐⭐⭐⭐⭐

    “We bought this book for our team and the feedback has been amazing. Our employees are making financial decisions that are changing the trajectory of their financial lives. Love how Dale breaks down these important principles into simple steps for anyone to get started. A must read for any young adult especially high school and college students. Can't wait to read ‘The Talk’ with my three boys!”

  • Al A.

    “Sets the foundation for a life time of financial success.”

    ⭐⭐⭐⭐⭐

    “Too often, kids leave high school or college without ever having any instruction in financial literacy. They know very little about budgeting, saving, or investing and frequently dig themselves into a financial hole from which it is difficult to escape. | know - I've seen it firsthand as a financial advisor. Dale's book is what | wish every graduate would read and apply. What a difference learning the material and developing good financial habits early on could make in their lives!”

  • Travis R.

    “23 years old. Thank you, Dale!”

    ⭐⭐⭐⭐⭐

    “What a game-changer! l am 23,and looking to set myself up for future success...FINALLY, I FOUND IT. By implementing the steps Dale speaks about in this book, any young adult can launch themselves into a life of financial security. | am sending this book to 5 people in my circle to make ~ a difference in their lives, and their future... TODAY! This is a must-read for anyone, especially those 15-30 years old!”

  • Andrew H.

    “This 10-year-old loved this book!”

    ⭐⭐⭐⭐⭐

    “This book helped me understand that what my parents are teaching me is | accurate. | hope many other kids like me read this book and understand it as well as | did.”

  • Ashley Scott O.

    “Life advice no matter your age.”

    ⭐⭐⭐⭐⭐

    “Bought three of these for my children (26, 21, 18) to read as they begin their adult journey. | took the opportunity to read this myself to be prepared for the questions. What a refreshing look it gave me on my own retirement path. What great advice to people of all ages. Thank you, Dale, for making this so simple to understand and follow.”

  • Daniel W.

    Five Stars!

    ⭐⭐⭐⭐⭐

    Absolutely incredible book! Wow! I wish I would have read this book twenty years ago! Life changing! Can't recommend enough!

  • Carter T.

    12 Years Old

    ⭐⭐⭐⭐⭐

    “Mom, why isn’t everybody doing this.”

  • David H.

    “A Masterpiece”

    ⭐⭐⭐⭐⭐

    “Just read Dale Alexander's book, and all I could think was, where was this advice 10 years ago in my life? Simple, easy read, and a masterpiece that everyone should read if you haven’t!"

READY TO BEGIN?

The Window Is Open Right Now.

They will either have had this conversation,or they won't. Plain and simple. You can be the reason they had it.

Sponsor a School

"One conversation at the right time changes everything." — Dale Alexander

"The Talk" (about money) is a registered 501(c)(3) nonprofit. All contributions are fully tax-deductible. Every donor receives an official receipt and a personalized impact letter showing the school and exact student count their gift reached. © 2026 The Passionquest Company.